Simplicity is one of the latest buzzwords in design. The term has many nuances and is often an unattainable goal for designers clogged in bureaucracy. The Hidden Radio is a design concept that aims to simplify the radio to its core essentials. Using the mantra “form follows function” the product is its own controller. Turn the radio to tune the station, lift the top up and down to adjust the volume. The only non-structural control is the small LED light, which represents the signal strength.